There was an interesting article on adfreak.com about a new service Best Buys was offering.
Ah, but there it was – Best Buys Comparison Reviews. They had reviewed a variety of competitors of different products like photographic printing services, Internet video rentals, and yes, even online dating. The reviews promised to “uncovers the ‘fine print’ that marketers don’t want consumers to know.” In this case, Best Buys had reviewed Match vs. eHarmony.
Fascinating. What an informative service. Both actually sounded pretty good and both offered free seven day trials. But here was the million dollar question – what sort of relationship did she have in mind? Match.com seemed more open to flirting and having fun (what kind of fun?). eHarmony seemed to be all about finding the romance of one’s life and settling down with a happily-ever-after-thank-you-very-much. Ninety weddings a day? One would have to wonder what sort of retention rate they had for such things?
But this was all good to know. It seemed like an important concept. One should know what one is looking for when sighing up for a dating service – a quickie or a marriage. Now this would take some serious thought and another glass of wine.
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4 comments:
great review but *pssst* you forgot to link to the articles you mentioned...
Thanks for catching that...it is now fixed.
Hi Penny,
Did you participate in the Creamaid post through my site?
SGX Securities
I am pretty sure I did. I liked your site design.
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